Great read, Victor. There's one important historical dimension I'd add here. I think Nintendo's approach to marketing and IP is partly driven by the video game crash of 1983.

Remember, during that time, the game industry was something of a wild west - consumers began to lose faith in what had been reliable brands up to that point.

Nintendo implemented their "Nintendo Seal of Quality" - and they tightly controlled it - as a way of ensuring consumers could legitimately trust products that carried the seal.

Although I think Nintendo is conservative when it comes to modern media, I think they really deeply understand the value of IP and they recognise the importance of protecting it. As new mediums arise, it seems that Nintendo are constantly assessing and re-assessing their relationship to these mediums.

Fan content can be a really problematic space for a range of reasons, right down to use of music and other assets. Unfortunately I think platforms like YouTube and Twitch haven't really done enough to protect content creators and ensure that clear guidance is provided.

Very interesting topic, and an area that will require further adaptation on the part of Nintendo if it wants to fully leverage all these new mediums (and a broad base of very eager fans!)